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Shuhada believes in sustainable health and beauty through natural care.”

Shuhada is a premium health product brand certified by Halal standards. As a Muslim-owned company, we aim to enhance people’s lives by harnessing the power of nature. We are committed to becoming the top health product choice for everyone by delivering innovative, natural-based products that you can trust for effective and safe results. Shuhada caters to people of all ages, those who care about their health, and families looking for reliable, natural solutions.

Vision

“To be a leader in faith-based health innovation, enhancing sustainable quality of life and guiding the organization toward the Asia-Pacific level.”

Mission

“Shuhada operates with international standards, integrity (Amanah), honesty, and professionalism — to deliver truly safe and healthy products, provide sincere customer care, support religious activities, contribute value to society, and create opportunities for both the older and younger generations within the team to grow together.”

Our 5 Core Principles

  1. Faith and Responsibility (Iman & Amanah)                                                                                                                                                                                              Upholding strong faith and adherence to Islamic principles, maintaining righteousness, and serving as a model for halal, honest, transparent, and trustworthy operations.
  2. Ownership Mindset
    Demonstrating high responsibility, visionary thinking, and proactive work ethics — thinking and acting as if the business were one’s own.
  3. Innovation, Technology & AI
    Embracing creativity, staying up-to-date with technology and AI, and integrating traditional wisdom into modern innovations.
  4. Value & Bridging Past–Future
    Honoring and learning from the pioneers who built and sustained the business, turning their legacy into inspiration for the future. Promoting teamwork, participation, respect for diverse opinions, and unity within the organization.
  5. Business Operations & Muslim Social Development
    Advancing education for Muslim youth, supporting Islamic religious activities, uplifting the Muslim community, and creating sustainable employment and self-reliance opportunities.

Mr. Chaiyaphan Wattanakul
CEO Shuhada

Ms. Numa Yubensuk
CEO Shuhada

“Thank you to our customers for their continued support and trust.”

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